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Black t-shirt with brain diagram and text on a white background

The Build Will Tee

$44.00
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Lean into the hard science of neuroplasticity with the Build Will Tee. In Black and Brick Red. 


Description

The Build Will Tee is a heavyweight 100% combed cotton T-shirt printed direct-to-garment with a diagram pointing to the anterior mid-cingulate cortex, a human brain structure that grows in volume when you do hard things. 


Materials

  • Fabric Weight: 6.5 oz/yd² (220 GSM)
  • Fiber Content: 100% Combed Ring-Spun Cotton
  • Yarn Count: 20 singles

Construction

  • Fit: Relaxed, structured fit
  • Articulation: Side-seamed construction, ribbed collar
  • Stitching: Single-needle edgestitch ⅞″
  • Branding: Signature neckprint

Printing

  • Type: Direct-to-garment
  • Ink: Water-based, nontoxic, eco-friendly and vegan

Origin & Impact

  • Origin: Garment weaved, dyed and sewn Bangladesh; printed and shipped in the USA
  • Ethics: 100% WRAP-certified production facilities

Size Guide

Size Label Length Width
S 29 ½ 18
M 30 ½ 20
L 31 ½ 22
XL 32 ½ 24
2XL 33 ½ 26
3XL 34 ½ 28
4XL 35 ½ 30

Care Guide: Machine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach only when necessary. No fabric softeners. Tumble dry low or hang-dry. Cool iron inside-out if necessary; do not iron decoration. Do not dry clean.

Thank you

Your ShirtCastle™ Build Will Tee is made especially for you when you place an order, so it takes some extra time to produce and deliver it. Making shirts on demand instead of in bulk helps reduce overproduction — so thank you for your patience and thoughtful purchasing decisions.


Why no polyester

The Build Will Tee is made from 100% cotton and not a poly blend. Here's why that matters to your health.


Anterior Midcingulate Cortex FAQs:

•••

What is the anterior midcingulate cortex?

The anterior midcingulate cortex (aMCC) is a specific brain structure located on the medial surface of the frontal lobe, sitting directly dorsal to the anterior curve of the corpus callosum. Anatomically, it forms the rostral portion of the middle cingulate cortex (MCC), making it distinct from neighboring cingulate regions like the emotion-focused pregenual and subgenual anterior cingulate cortex (ACC). It acts as a central integration hub where the brain merges signals from physical pain, negative emotions, and cognitive control. Neuroscientists consider the aMCC the brain's willpower engine because it calculates the energy costs of difficult tasks and translates mental determination into physical action.

How to grow anterior midcingulate cortex?

You grow the anterior midcingulate cortex through activity-dependent neuroplasticity by intentionally engaging in safe, challenging tasks that you actively want to avoid. The primary mechanism driving growth is internal mental friction—forcing yourself to overcome resistance. Activities that you already enjoy or find pleasant do not stimulate aMCC growth, regardless of physical intensity. When you force yourself to stick to a strict diet, push through demanding physical workouts, or complete uncomfortable tasks despite a strong urge to quit, the aMCC expands in volume. Maintaining this structural growth requires consistent effort, as the region shrinks if you return to purely comfortable routines.

How does the aMCC differ from other regions of the anterior cingulate cortex?

The cingulate cortex contains distinct subregions with specialized functions rather than operating as a uniform structure. While the subgenual (sACC) and pregenual (pACC) divisions primarily regulate emotional states, mood, and autonomic responses, the anterior midcingulate cortex (aMCC) specifically processes cognitive control, pain integration, and motor output. Cytoarchitectonically, the aMCC is an agranular structure rich in Layer V Von Economo Neurons—large spindle-shaped projection cells that transmit signals rapidly across long distances. Spanning Brodmann areas 32' and a24c', the aMCC connects directly to motor and premotor zones to execute goal-directed actions under stress.

What did electrical brain stimulation experiments reveal about the aMCC?

In 2013, Stanford University researchers led by Dr. Josef Parvizi delivered focal 50 Hz electrical stimulation to the aMCC of conscious human patients undergoing intracranial seizure mapping. The electrical pulses immediately accelerated heart rate and caused physical sensations in the chest while triggering a specific psychological state: the expectation of an imminent challenge combined with a determined attitude to overcome it. Patients described feeling as though they were riding into a storm with a positive urge to push forward. Stimulating adjacent cingulate sites 5 millimeters away produced no response, proving that the aMCC is the neural source of the will to persevere.

Why did Andrew Huberman and David Goggins bring the aMCC to public attention?

Stanford neurobiologist Dr. Andrew Huberman and retired Navy SEAL David Goggins popularized the aMCC on the Huberman Lab Podcast as the brain's primary seat of willpower and tenacity. Huberman explained that high-performing athletes, individuals who overcome major physical challenges, and long-lived adults maintain larger aMCC volumes, whereas obesity and chronic apathy correlate with a smaller aMCC. Goggins exemplified this science through his philosophy of embracing daily physical and mental friction. Their discussion highlighted that willpower is a physical, trainable brain structure that requires continuous daily effort through completing tasks one wants to avoid.

What role does the aMCC play in super-aging and longevity?

Super-agers are elderly adults who maintain memory and cognitive abilities equal to individuals decades younger. Research from Harvard and Northwestern University revealed that super-agers retain a significantly thicker aMCC with lower tau protein accumulation compared to typical aging adults. Because the aMCC acts as a network hub calculating the Expected Value of Control, preserving its volume prevents age-related apathy and sustains frontoparietal network connectivity. Scientists consider structural preservation of the aMCC across a lifespan a major biological factor in maintaining cognitive sharpness and drive in late life.

How is the aMCC involved in psychiatric and neurological conditions?

Structural and functional alterations in the aMCC contribute to several major clinical conditions. In major depressive disorder and behavioral variant frontotemporal dementia, severe cortical thinning or loss of Layer V Von Economo Neurons in the aMCC drives clinical apathy, amotivation, and loss of voluntary initiative. In obsessive-compulsive disorder (OCD), the aMCC generates hyperactive error-monitoring signals and exhibits abnormal glutamate and GABA levels, driving compulsive behaviors in response to perceived errors. In schizophrenia, reduced gray matter volume and disrupted white matter cingulum connectivity impair top-down cognitive control.

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Shipping & Returns Policy

Free Shipping: Shipping is free on all orders.

Return Policy: ShirtCastle Originals: Because each ShirtCastle Original is made to order, we're unable to accept returns or exchanges. Please review product details carefully before ordering.

For partner-brand products, contact us at aaron@shirtcastle.com to request a return.

Damages & Defects: In the rare event of a manufacturing error, we will replace your item for free—you do not need to ship the original back. To report an issue, email aaron@shirtcastle.com within 30 days of delivery and attach a clear photo of the defect. We will reply via email and process your replacement.

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